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Michael Melia
Michael is an experienced marketing leader with a strong track record of building brand visibility, driving growth, and scaling marketing operations for technology-driven organizations. As Head of Marketing at Ethyca, he is responsible for the company’s full-funnel marketing strategy—including brand positioning, demand generation, and go-to-market execution—with a focus on providing valuable content and insights to developers and compliance leaders in the data privacy ecosystem.
Michael's career blends deep academic expertise with practical experience leading high-impact marketing teams in both startup and growth-stage environments. With a Ph.D. in Digital Anthropology and over a decade of experience in B2B and B2C tech marketing, he brings a unique perspective to crafting narratives that resonate in complex, emerging categories like privacy infrastructure.
Head of Marketing, Ethyca
Leads all aspects of Ethyca’s marketing, from brand development and digital campaigns to product positioning and thought leadership. Drives strategy across developer relations, content, and demand generation to support customer acquisition and ecosystem awareness.
2024 - PRESENTHead of Global Marketing
Directed global marketing strategy at a high-end fintech platform for ultra-high-net-worth clients. Led a full-scale rebrand, developed enterprise-focused messaging, and implemented multi-channel campaigns to drive growth across international markets.
2022 - 2024Head of Marketing, The Org
Oversaw brand repositioning and scaled inbound marketing operations at an organizational transparency platform backed by Sequoia Capital. Delivered significant growth in top-of-funnel performance and media visibility.
2021 - 2022Senior Roles at Dashlane and Dakota Hotels
Held various marketing and communications leadership positions across B2C and B2B sectors, building brand strategy and optimizing campaign performance in competitive markets.
2013 - 2021Michael's ability to unite brand vision with performance marketing, combined with his experience leading marketing efforts in fast-paced tech environments, makes him a key contributor to Ethyca’s leadership team. His work helps shape the market category around privacy infrastructure while driving measurable business outcomes in a complex, trust-oriented space.