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Jul 01, 2025
Introducing Ethyca as the trusted data layer for enterprise growth and AI
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Most AI governance tools fail because they focus on observation over control -documenting risks without providing the infrastructure to act on them.

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Consent orchestration
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JanusConsent that enforces itself

Automate consent enforcement across every system, powered by Fides taxonomy and aligned with global regulations, ensuring every user choice is specific, auditable, and enforced in real time across product, marketing, analytics, and AI workflows.

Why Janus?

Consent
without compromise

Janus translates policy into action. It synchronizes user preferences across web, mobile, SaaS tools, and internal systems, making enforcement seamless, compliant, and observable at scale.

From insight to enforcement

Janus delivers impact
for enterprise consent

Permissioned data use at scale

Janus ensures data is only activated when it has the right legal basis, user consent, and business purpose, enabling trusted, permissioned data use across marketing, product, and AI workflows.

Consent enforced by design

From collection to activation, Janus applies user preferences automatically across your systems, with no manual configuration or system-by-system overrides.

One profile, everywhere

Preferences are unified across CRMs, CDPs, and analytics, ensuring a single, consistent user profile governs all downstream data uses.

Audit-ready at every step

Every user choice is logged, versioned, and aligned with the correct legal basis, creating defensible consent records for every jurisdiction.

WeTransfer
Powered by Ethyca

01 / 05

WeTransfer serves as a global conduit for the creative industries, enabling over 80 million monthly users across 190 countries to share large-format media with simplicity and speed. From independent artists to global agencies, users rely on its minimalist tools to transfer visual, audio, and project assets without breaking flow. Its product suite—spanning file transfer, presentations, and ideation tools—has become essential infrastructure for modern creative work.
Internet Software
AXIOS
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01 / 05

Axios pioneered a new model for business journalism, delivering concise, context-rich reporting to millions of decision-makers across sectors. With a blend of newsletters, local coverage, and national reporting, it reaches influential readers who expect substance without noise. Its mission, “Smart Brevity,” has become shorthand for clarity in a crowded information economy.
Journalism
Vercel
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01 / 05

Vercel is the frontend cloud for high-performance web applications, trusted by millions of developers and leading enterprises. Its platform combines a globally distributed edge network with frameworks like Next.js to enable dynamic, server-rendered apps that scale effortlessly. From marketing sites to complex commerce platforms, Vercel helps teams ship faster with built-in CI/CD, edge caching, and real-time observability.
Tech
The New York Times
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01 / 05

The New York Times delivers deeply reported, award-winning journalism to over 10 million subscribers globally. Its newsroom sets the standard for investigative rigor and public accountability in a rapidly changing media landscape.
Publishing
Ramp
Powered by Ethyca

01 / 05

Ramp is redesigning corporate finance from the ground up. With a unified platform for cards, expenses, procurement, and accounting automation, Ramp serves high-growth companies that demand both operational efficiency and strategic control. Its core thesis is simple: modern finance teams deserve real-time visibility, built-in savings, and tooling that compounds in value over time.
Fintech
Featured Clients
FEATURES

A robust consent engine
for global compliance

Keep consent preferences up to date across your entire data ecosystem, from collection points to activation layers, with instant, bi-directional synchronization.

Automatically enforce the correct consent rules for each user, based on geography, legal basis, and system context, all mapped to global regulations through Fides.

Track, store, and version consent and preferences at the level of individual purposes, legal bases, and systems, enabling precise enforcement and full auditability.

Connect to websites, mobile apps, CRMs, CDPs, messaging platforms, and downstream tooling via SDKs, APIs, and native integrations, no custom engineering required.

01
User signal, captured at source
A visitor interacts with a consent banner, making granular selections about data use. Janus records the exact preferences—jurisdiction-aware and purpose-specific—without compromising UX.
02
Decision stored in trusted data layer
Consent is logged in real time to a centralized, audit-ready ledger. Every choice is linked to systems and processing activities mapped in your Helios inventory.
03
Policy enforced across infrastructure
Consent status is propagated instantly. Downstream systems (databases, SaaS tools, APIs) respect the user’s decision by default. No retroactive cleanup required.
04
Preferences updated dynamically
Users can revisit and revise their choices at any time. Janus revalidates permissions and updates connected systems automatically, keeping enforcement continuous and current.

Whitepaper: Introduction to Janus & consent orchestration

Dive into Janus in our whitepaper. Discover how Ethyca’s centralized consent platform enables enterprises to deliver real-time, regulation-specific consent experiences and synchronize user preferences across every system, from websites to CRMs to ad tech.

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