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Casper
Ethyca partners with Casper to ensure scalable, privacy-aware data flows across their direct-to-consumer sleep product customer systems.
A reset on rest.
Building a better night's sleep for the modern consumer.
Casper launched in 2014 with a simple but ambitious goal: revolutionize the sleep experience. By pioneering the direct-to-consumer model for mattresses and introducing the “bed-in-a-box” delivery format, the company helped reshape an industry long dominated by legacy retailers. Today, Casper spans both online and physical retail, with dozens of branded Sleep Shops and a product portfolio that includes mattresses, pillows, bedding, and sleep accessories, all designed to optimize rest through ergonomic research and material science.
Casper’s brand is built on trust: transparent pricing, consistent quality, and obsessive attention to customer feedback. Operating at the intersection of e-commerce, wellness, and logistics, Casper has proven that consumer trust can be scaled alongside product innovation. Design, experience, and data infrastructure work in tandem.
The theme that’s driven me across all these companies is creating transparency in a category that was very opaque. It flipped the script and put the power with the consumer.”Joe Megibow, CEO, Casper
Scaling personalized sleep.
As a digitally native brand with omnichannel reach, Casper manages an extensive network of data systems spanning product development, logistics, customer support, in-store interactions, and online behavior. From dynamic inventory syncing to personalized sleep recommendations, every touchpoint involves sensitive customer data that must be governed responsibly across systems.
Ensuring privacy in this context requires a trusted data layer that can unify fragmented systems, align data usage with user consent, and provide a single source of truth across customer interactions. As Casper grows its physical footprint and deepens its personalization strategies, its data governance infrastructure must evolve to match: supporting secure, compliant, and real-time decision-making at every step of the customer journey.
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