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Lush Cosmetics
Ethyca partners with Lush Cosmetics to embed scalable privacy infrastructure across its digital operations, enabling ethical, compliant data practices that align with the company’s unwavering commitment to transparency, sustainability, and customer trust.
The business of ethical beauty at global scale.
Re-engeneering retail with radical transparency.
Lush Cosmetics is a global leader in handmade, ethically sourced cosmetics, operating over 900 stores across 50 countries. Renowned for its activism-driven brand, Lush fuses product innovation with purpose—advocating for sustainability, animal welfare, and digital ethics. Its commitment to freshness and ingredient traceability has redefined expectations in the beauty industry, while its retail experience is rooted in community, not convention.
As Lush continues expanding its global footprint, the company maintains a steadfast refusal to compromise on its values. From zero-waste packaging to anti-surveillance tech policies, every business decision is governed by a mission to align commerce with conscience.
I’m all about finding tech solutions for real-world problems, staying true to the internet’s open-source roots and fighting for digital rights.”Jack Constantine, Chief Digital Officer, Lush
Building digital systems that honor user agency.
Lush manages millions of customer interactions across e-commerce, retail, and social platforms—each touchpoint a source of behavioral insight and regulatory obligation. But unlike most retailers, Lush places user consent and ethical data handling above algorithmic optimization. It has banned third-party trackers, refused invasive ad tech, and championed privacy-first commerce.
This creates a complex data architecture challenge: delivering localized, responsive experiences without compromising on transparency or control. For Lush, data systems must be built to empower users, respect boundaries, and prove that ethical retail can scale.
Plastic Bottles Saved
Donated to Grassroots Orgs
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