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Parachute
Ethyca partners with Parachute to reinforce ethical data practices across its DTC commerce stack, enabling privacy-safe personalization and smooth customer journeys at scale.
Essentials for the conscious consumer.
Digital-first, direct-to-consumer, and data-aware.
Parachute is a modern home brand built on quality, sustainability, and customer trust. From percale sheets to cloud-like mattresses, Parachute offers premium home essentials through a frictionless digital-first experience. As a category leader in the DTC space, Parachute has cultivated a loyal customer base by pairing thoughtful design with exceptional service.
The brand’s success rests on a differentiated blend of product quality and values-driven commerce. Whether online or in-store, Parachute delivers not just comfort, but confidence that every interaction reflects care, integrity, and intention.
The mission of Parachute is really to create a more comfortable life. We want to create a more comfortable world.”Ariel Kaye, Founder, Parachute
Scaling seamless experiences across digital and physical touchpoints.
As Parachute grows its omnichannel footprint, it manages sensitive customer data across e-commerce platforms, fulfillment systems, and loyalty programs. From checkout to post-purchase, each interaction generates valuable behavioral signals, but also invokes regulatory responsibilities under laws like CCPA, GDPR, and emerging U.S. state statutes.
Balancing personalization with data protection requires infrastructure that respects consent, secures user data, and scales effortlessly with new markets and channels. For Parachute, privacy is about reinforcing brand trust every time a customer makes their home more comfortable.
Annual Revenue
Stores globally
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