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JustPark

Ethyca partners with JustPark to embed real-time privacy controls into its urban mobility platform, enabling compliant, user-first data flows across millions of parking sessions nationwide.

Company
JustPark
Founded
2006
Location
London, United Kingdom
Industry
Software
The Business

The infrastructure of everyday mobility.
Reclaiming urban space through smarter parking.

JustPark is transforming how cities move—connecting over 13 million drivers with real-time access to 45,000+ parking spaces across the UK. By digitizing underused assets from private driveways to commercial lots, JustPark optimizes space, reduces congestion, and helps local communities reclaim time, money, and environmental efficiency in their daily travel.

At its core, JustPark is more than a parking app. It’s a logistical engine for sustainable urban mobility. Its platform balances real-time demand with dynamic pricing and geospatial optimization, ensuring that transportation systems function not only more smoothly, but more equitably.

At the core of our vision is trust. Trust from our users, our partners, and our teams. By adopting Ethyca’s infrastructure, we’re unifying privacy, legal, and engineering around a single source of truth, enabling us to manage data responsibly and confidently as we expand globally.

Anna Dvorak, Director of CRM & Lifecycle Marketing, JustPark

The Data Challenge

Coordinating mobility through real-time trust signals.

Every parking session, whether booked, extended, or canceled, generates a cascade of time-sensitive data: location identifiers, license plate numbers, payment credentials, behavioral patterns, and consent preferences. Managing that stream across mobile apps, partner integrations, and enforcement systems means operating a live consent and compliance architecture in real time.

For JustPark, ensuring compliant data flow requires consent-aware orchestration that can adapt instantly to changing user choices, evolving regulations, and a mobility stack that spans thousands of dynamic endpoints.

13m

Drivers in the UK

45k

Space owners offering parking

$1b

Annual booking volume

96%

User satisfaction rate

Governance that drives growth.

See how it's done.