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Vercel
Ethyca partners with Vercel to embed data governance directly into its frontend deployment platform, helping power high-performance web infrastructure at scale.
Driving web performance to its limit.
Web experiences with sub-second latency.
Vercel is the frontend cloud for high-performance web applications, trusted by millions of developers and leading enterprises. Its platform combines a globally distributed edge network with frameworks like Next.js to enable dynamic, server-rendered apps that scale effortlessly. From marketing sites to complex commerce platforms, Vercel helps teams ship faster with built-in CI/CD, edge caching, and real-time observability.
With clients ranging from startups to Fortune 100s, Vercel powers mission-critical digital experiences for brands like Airbnb, Under Armour, and The Washington Post. Its success lies in a developer-first ethos: intuitive tooling, composability, and a relentless focus on speed. In a web economy where milliseconds drive revenue, Vercel is defining the infrastructure blueprint for the modern internet.
When we recommend something, when we sell something and when we deploy something, we really believe it is a great product. Also, we are very technically oriented. Vercel is crisp, clear and surgical in its measurement and understanding of the world.”Guillermo Rauch, CEO, Vercel
Demonstrating real-time compliance.
Vercel operates at the cutting edge of web performance, literally. Every page load, API call, and telemetry ping is routed through an intelligent edge network spanning dozens of regions worldwide. This gives customers speed, but it also introduces governance complexity: consent signals must be respected instantly, user data must be classified in motion, and compliance must operate across jurisdictions in real time.
The nature of edge architecture means that traditional backend-centric privacy approaches no longer suffice. Data governance now starts at the script level, right where user behavior begins. For Vercel, this demands consent-aware routing, policy-as-code deployment logic, and observability that spans the edge, origin, and runtime layers. Partnering with Ethyca, Vercel is embedding privacy enforcement as a first-class primitive in its deployment pipeline, helping its customers meet regulatory demands without sacrificing performance.
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